Su Casa Coffee Club is a warm, Mexican-inspired coffee concept designed to feel like you're hanging out at a friend's place. With a rotating menu of thoughtful drinks, creative community events, pop-ups, and catering, the brand invites people to slow down, connect, and feel at home — wherever we set up.

As the designer behind Su Casa's brand identity, I focused on building a visual language that felt both personal and intentional. The icon illustration is directly inspired by handmade ceramic mugs created and sold by Su Casa, grounding the branding in something tangible and uniquely theirs. I designed a custom typeface to reflect the brand’s casual, welcoming tone, paired with a clean, earthy color palette that evokes warmth, craft, and ease. Every element was chosen to mirror the experience of Su Casa — thoughtful, grounded, and made with heart.